Website Promotion Info Article:
How To Use Banner Ads Effectively
It's no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them.
So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks.
This of course led most users to like banners even less!
Does this mean that banner ads are useless? No, not at all!
There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with the web page it's displayed on. Match up the design and color scheme with those of the site.
This means you'll need to create a customized banner for each and every site you advertise on, but the results will most definitely make the extra effort and expense well worth it!
You also need to place your banners on relevant pages (not just relevant sites). For example, a banner ad for a logo design service will convert much better on an article page about web design than on a page about dog grooming.
Another technique that works extremely well is making your banners look just like regular text links. Here's how to do it:
1 - Create a normal text link for your offer that is designed to fill up the space used by a regular 468x60 banner.
2 - Upload a blank page with the text link on it to your website and view it in your web browser.
3 - Press the "Print Screen" button (Prt Scr).
4 - Load the Windows Paint application and click "Edit", and then "Paste". You'll see a screenshot of your new web page with nothing on it except for the text link.
5 - Click "File", and then "Save As". Save the image as a JPEG.
6 - Load the saved JPEG image into any photo editing program, then crop it to 468x60 pixels. You now have a standard 468x60 banner that looks just like a normal text link!
About The Author
Rick Rouse is the owner of RLROUSE Directory & Informational Resources, one of the fastest growing Directories on the web. Visit http://www.rlrouse.com and submit your URL!
Related Website News and Articles From yahoo
After an initial delays from Apple in commercializing the latest Google search feature for its smartphone device, the Apple App Store for the iPhone is now featuring an application that allows users to search the Web simply with vocal commands.
While TechCrunch reports a rumor about Apple developing its own search engine to target Microsoft's products and earning in yet another market, the Redmond-based software house unveiled new, major changes to its search engine, which is now much more oriented towards social interaction and integration with third-party websites such as Flickr, LinkedIn and WordPress, as well as Microsoft's own ...
Google Earth, the popular globe rendering software that was downloaded over 400 million times since its release in June 2005, just got a new and very exciting feature: the Google Earth team announced earlier today that when looking at Rome, Italy it is now possible to see a number of historic places as archaeologist thought they looked like thousands of years ago.
Before optimizing a website, you should consider whether you are simply masking underlying problems, or integrating your thoughts into a cohesive marketing strategy - from as broad a perspective as possible.
Born as another "20 percent project" at Google, the on the fly translation of feed content readers was recently announced on the Official Google Reader blog and will make it easier for users all around the globe to access and better understand regular updates from websites producing content in languages other than the user's native tongue.
Google just announced new, exciting features added to its e-mail platform: starting today, Gmail users will be able to make voice and video calls with each other and even hosting conference calls, allowing for a potentially much faster way of communicating and connecting with others. The feature is built on the pre-existing chat functionality embedded in Gmail and, even if not quite as ...
As of 8 am today, users who will download or upgrade Java for Internet Explorer will be prompted to install a MSN search bar that will set Microsoft's search engine as the predefined one. The deal, announced earlier today by Microsoft and limited to US surfers only, has the potential to make a very large number of users switch from Google in a matter of just a few days.
psst Hey buddy, ya wanna chant a mantra? I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert. read more
Verizon, soon to become the biggest mobile phone carrier in the U.S., was about to close a search/advertising deal with Google back in June that would have put a Google search bar on the home screen of its phones and made it the default search engine in exchange for a share of the revenue generated by their users. Now, Microsoft tries to "steal" the deal from the Mountain View-based search ...
In what is (hopefully) the last chapter in the lengthy history of the Google-Yahoo search advertising deal, Google announced earlier today its definitive withdrawal following a refusal from the U.S. Department of Justice on the latest adjustments proposed yesterday. This is bad news particularly for Yahoo!, to the point that rumors later proven wrong of Jerry Yang resigning from its CEO ...
