Website Promotion Info Article:
How to Make Your Website Sticky!
Five Nifty Ways to Make Your Site Sticky!
'Stickiness' is one of the most overlooked aspects of site
promotion. Webmasters, jump thru hoops to optimize their
sites for the search engines, work like mad to find the right
keywords, and double over backwards to build links.
The mere mention of PR Rankings can have them frothing at the
mouth!
Yet, many webmasters ignore the one factor that can greatly
improve 'all of the above'.
That factor is 'stickiness'!
Does your site stick to your visitors. Do you make a good
impression. Will they remember your site. And most of all,
will they come back?
How sticky is your site? Will your visitors spend 30 seconds
(if you're lucky) on your site and then quickly surf on.
Never to be seen again!
If that's your scenario -- you're missing a key element in
your site's construction. The one factor that can really
determine the extent of your site's success.
That factor is 'stickiness' -- how effective you are at
getting your visitors not only to remember your site, but
actually getting those visitors coming back for more.
Here's how you can greatly improve the 'stickiness' of your
site. Most of these steps are easy to implement - and only
takes a few minutes of your time.
1. Add to MyYahoo Button. Place this button on all your key pages.
There are over 30 million people using the 'MyYahoo' sites and
growing. Visitors can add your RSS feed url to their 'MyYahoo'
sites and your site's content will instantly be updated when
they open their Yahoo page.
Don't have a RSS Feed for your site - you can get a free
one from sites like eBlogger. Just make a blog about your
site's updates or publish your ezine in a blog. Then place
this feed and blog on your site.
2. RSS Button or Logo. This is the orange 'xml' or 'rss' button
that you see on sites that are ahead of the game. Visitors can
grab the rss feed and place it in their feed readers or aggregators.
Your site's content will be instantly transmitted to these
visitors and they can read them and visit your site for more
information. You can input 'full contents' into these feeds or
just place a headline and a teaser. Thus, drawing visitors back
to your site.
3. Bookmark. Simple, but many people forget to remind visitors
to bookmark their site. Make it easy to bookmark your site.
Have a bookmark button on all the pages of your site. Just get
a script and place a bookmark button on your site. Just do it!
You can get a free script from Michael Bloch:
-- WWW.TAMINGTHEBEAST.NET --
4. Build an Opt-in List. One of the most essential ways to
make your site sticky. You MUST have your own ezine or opt-in
list. Place a sign-up form on all your web pages.
Capture your visitor's contact information. Make them your
subscribers. Make them an offer their can't refuse! A free ecourse to introduce yourself to your visitors. A free ebook/software/contest - whatever it takes to get your visitor's email for further follow-up.
Then send out monthly/weekly/daily emails to your list
offering helpful information. Bring your subscribers back to
your site for any updates, promotions, information, etc. that
you offer on or thru your site.
5. Content. Don't forget the obvious factor. You must have great, helpful, entertaining, useful...CONTENT! Without great content -- the reason people are on your site in the first place -- all the above 'stickiness' factors are useless!
Content is the reason we go back to a site. If you don't have good content on your site -- all the tricks in the world won't help you get your visitors back to your site. Make sure your visitors have a good reason to come back to your site -- provide great content and information.
Then implement all the nifty ways mentioned above and you will
be on your way to making your site sticky.
Keep them coming back for more and you will reap the rewards.
Titus Hoskins
----
To Create a blog within minutes - visit this link:
RSS Report and Create Blog Guide.
Copyright © 2005 Titus Hoskins of bizwaremagic.com.
This article may be freely distributed if this resource
box stays attached. Visit http://www.bizwaremagic.com
for more simple solutions to your online marketing tasks.
----